The Digital New Wave

My Italian Link > Business

Italy, a land of history and culture has steadily and progressively embraced new technologies, but now it has implemented several measures to foster innovation. Matteo Renzi traveled to the Silicon Valley to meet with 150 Italian entrepreneurs and with executives from Google, Twitter and Yahoo. Under his guidance, Italy is diving into the digital economy. Apple, for example, just chose Naples for its rst Developers Academy. My Italian Link introduces you to ve Italian startups to watch.


Following in the footsteps of Yoox, the little company from Bologna that has become an international group, Drexcode is a stand-out in the fashion industry. The Milan-based company was founded in May 2014 by Federica Storace and Valeria Cambrea. It is the rst online luxury web boutique that enables customers to rent dresses and accessorie from the latest collections of the greatest designers (e.g. Jean- Paul Gauthier, Moschino, Nina Ricci, Vivienne Westwood), etc. for special occasions.


Tutored was created by three students (Nicolò Bardi, Gabriele Giugliano and Martina Mattone) in 2014 and is now expanding worldwide, co- vering sites from Rome to Berlin to New York to London. Tutored is an online web platform and a social network mobile app dreamed up by students for other students around the world. This platform is a giant chat room that allows users to share their class notes and information about campus life, their universities and the degree programs on offer.


Voted best Italian startup in 2015 by StartupIta- lia! in the Sharing Economy category, CoContest is an interior design platform that is managed from Rome by Gianmarco Carnovale and Ales- sandro Rossi. If you are looking to renovate or redecorate your home, CoContest enables you to submit a wish list and set your budget. Whether you want a simple plan or detailed furniture and color selections, you will receive projects from architects and designers from all over the world.


DoveConviene, which was founded in Sar- dinia by Alessandro Palmieri and Stefano Portu in 2010, has already over 20 million users worldwide and employs a staff of nearly 100. In less than six years, the startup has expanded to Spain, the United States, Brazil, Mexico, France, Australia and Indonesia. The DoveConviene application positions itself as a digital alternative to the millions of store yers and retail catalogs distributed each year. It identi es and geolocates great deals from major retail brands near the user, which has been a boon to consumers.


Ugo Landini, Mara Marzocchi and Chiara Rus- so founded Codemotion in 2007 with an inno- vative approach to organising conferences de- voted to software developpers. These events bring together developers of all nationalities to participate in technical presentations, hands- on workshops and hackathons. Codemotion has already convened nearly 30,000 partici- pants in Rome and Milan, as well as Berlin, Tel Aviv, Madrid, Amsterdam, Dublin, Warsaw and Dubai. Codemotion Academy also offers classes and training to professionals and bud- ding programmers.