Sales Season in Italy

Everyone Loves A Little Retail Therapy!

Tips & Tops Published on 14 February 2019

If you love shopping, especially for items from top brands, then sales season in Italy is your time to shine! We’ve put together a guide to how they work. We’ve even added our top tips for how to maximise your shopping experience! 


When Is Sales Season in Italy?

Sales season in Italy has existed for decades now. It takes place twice a year, in winter and in summer, and it is regulated by the government. Thus, winter sales – or saldi invernali, start in the first few days of January and finish at the end of February in all of Italy. The summer sales, saldi estivi, usually start at the end of July and run through August until stocks are gone.

Sales Season in Italy

Shop ’til you drop!


If you are planning a shopping trip to one of the most famous fashion countries in the world, there is no better season. Prepare to face the crowds and compete with some determined customers, but if you are smart you can buy some of the most expensive brands for lower prices, as discounts can reach up to 90%!


Top Shop: La Rinascente

Sales Season in Italy: La Rinascente


If you haven’t got time to roam around, but still want to take advantage of sales season in Italy, your best bet is to visit one the 10 Rinascente department stores around the country. These elegant stores, the first of their kind in Italy, are also considered the most exclusive social parlors. High-end items, excellent customer care and bespoke brands. What more could a shopaholic possibly ask for?

More info at


Sales Season in Italy: La Rinascente Milan Rooftop Cafe


Our Suggestion: If you have the opportunity to shop at la Rinanescente – Milan, make the most of your day and have lunch on the roof top and enioy the breathtaking view of the Duomo!


Our Top Tips for Sales Season in Italy


  • Saldi is the word in Italian for sales. If you want to take advantage of the sales season just look for the Saldi signs on the shops’ windows!
  • Shop at the beginning of the season. Even though the prices will surely drop later on, you will have more choice as nothing will have been picked yet.
  • Avoid Saturdays and Sundays as this is when families go shopping. If you want it to be less crowded, weekdays are the best option.
  • When the prices on an item are quite low, don’t forget to check for holes or any defects. We also recommend you try the clothes on to avoid any disappointment later on.


Shopping Streets in Major Cities:

Rome: Via del Tritone / Piazza Fiume

Milan: Piazza del Duomo

Venice: Le Mercerie

Naples: Via Toledo

Florence: Piazza della Repubblica 

Turin: Via Giuseppe Luigi Lagrange

Padua: Piazza Giuseppe Garibaldi 

Palermo: Via Roma



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